Becoming a Brand: The Authority Site Model
How to play in the big leagues
If you’re in the affiliate game, there are a few different ways to go about it. The vast majority of advice that you’ll find is from people who are following a short term churn-and-burn strategy, where they pump up a mediocre site in an easy niche and sell it as quickly as possible.
There is a lot less competition with that strategy, but the trade-off is…